Marketing Lead
Single Ladies was a comedy movie that needed a campaign capable of cutting through. I led the marketing and turned the launch into a cultural conversation. We generated meme templates from movie snippets that took on a life of their own and are still recycled today, and pioneered post-screening pop-ups where the cast appeared in the theater, which made every showing feel like a small event. Tickets sold out for two straight months, and the film became the second most-sold movie of all time in Mongolia.
